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There are many way to engage and encourage your staff to support a local charity and we’re here to help. We will work with you to develop a partnership tailored to your needs, so that your business can achieve its objectives whilst supporting a worthwhile cause.
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- Adopt us as your charity of the year
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- Working in partnership through sales and marketing
If you would like to find out more please email email@example.com or call 0121 478 5239.
Virgin Media ACE Summer Event in aid of Focus Birmingham
Dozens of staff employed by telecom giant Virgin Media discovered first hand what it is like to live with sight loss during a fund-raising event in aid of a visually impaired charity in Birmingham.
Virgin Media Access and Customer Engineering team chose Focus Birmingham, based in Harborne, to be the beneficiary of the company's annual team-building day, which is also held in aid of charity.
The Access and Customer Engineering (ACE) Summer Event, which took place on the Frisbee Field at Radcliffe House, University of Warwick, in Coventry, involved a series of visually impaired challenges for the 80 Virgin Media staff who took part.
The participants, who all wore blindfolds, were divided into eight teams of 10 before taking on the series of challenges which ranged from a blind tug of war and bean bag throw, to a potato peeling test and a penalty shoot-out aided by a bell in the ball.
All the teams were named after Shakespearean plays with the winning trophy being presented to Team Macbeth, led by Gary Mitchinson, while the runners up in the games were Team Julius Caesar, headed by Amelia Mansell.
Before the start of the outdoor activities, which were marshalled and refereed by Focus staff and volunteers, introductory talks were given within the university building about the importance of the day and the role of Focus Birmingham.
They included messages from Focus Chief Executive and Virgin Media Director Joanne Dutton, plus an address from Focus service user Steve Keith about his experience of losing his sight.
Steve, 43, from Selly Oak, who attended the event with his guide dog Uni, told how he was born with glaucoma and how his sight gradually deteriorated until he was left completely blind by the end of his teens.
However, he went on to speak about setting up his own business as an aromatherapist and reflexologist, and about the difference that Focus Birmingham has made to his life in terms of the support it provides.
A bucket collection held on the day raised almost £100, and Virgin Media has also reached £660 on the Just Giving page it created in aid of Focus. Virgin Media is committed to transforming lives through digital technology, which is one of their five sustainability goals to do more good with digital. Joanne Dutton - Director, Access and Customer Engineering, Virgin Media said it was great to work with Focus to highlight how sight loss affects everyday life.
“Through fun activities organised by Focus, our staff experienced what it’s like to perform simple tasks with reduced visibility. Virgin Media is committed to transforming the lives of disabled people in the UK through digital technology – Focus did a fantastic job at engaging and bringing to life the experience for our staff.
Former CEO of Focus Birmingham, Tom Harrison said: "As a charity supporting people with sight loss, we were delighted that Virgin Media selected us as their chosen charity to raise vital funds for at their annual ACE Summer Event.
"Focus Birmingham put together a fun and interactive sports day where staff of Virgin Media were blindfolded to highlight sight loss and raise awareness of the impact it can have on your day to day living.
"We want to thank the staff of Virgin Media for taking part and raising much needed funds for us."
As well as a trophy, which will be handed back in time for next year's summer event, members of the winning team were also presented with medals on the day.